Mouldings One

Revenue

+ 50%

Revenue

+ 50%

Revenue

+ 50%

Revenue

+ 50%

About

Mouldings One specializes in custom architectural mill and trim work and historic restoration, serving museums, contractors and homeowners. Trapped on an outdated WordPress site, the company struggled to sell their complex, customizable products online. DigitlHaus replatformed Mouldings One to BigCommerce, rebuilt their entire store and developed a product customizer application, creating a modern, flexible platform that enabled direct online sales, streamlined operations and showcased the brand’s craftsmanship.

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Details

BigCommerce Store Design
BigCommerce Store Development
Platform Migration
bigCommerce Custom App
Search Engine Optimization

Previous Platform

Wordpress

Current Platform

BigCommerce

Services

Design
Development
Migration
SEO
Custom App

Tech-Stack

HubSpot
Affirm
Braintree

Customizations

Mega Menu
Product Badges
Visual Filter/Search
BigCommerce App
RFQ Feature
Lead Time Logic
Length and Cost Calculation
Setup Charge Logic
Finish Type Logic/Display
Contractor Pricing Logic
Option Rules/Pricing
Option Dependencies

The Problem

Mouldings One’s WordPress website was unable to handle the complexity of its products or convey the precision of its craftsmanship. Every sale, even simple ones, required a quote request due to variable pricing and shipping factors such as size, material, finish, and custom specifications. The website’s text-heavy, brochure-style design failed to visually showcase the company’s expertise, frustrating visitors and resulting in lost sales.

The outdated platform also hindered user experience. Customers could not explore products easily or distinguish between standard items and fully custom projects. Operational inefficiencies compounded the problem: internal teams were unable to manage products, updates, or campaigns independently, creating heavy reliance on manual processes. These limitations prevented the company from monetizing its online presence, undercutting revenue, customer confidence, and long-term growth potential.

Our Solution

DigitlHaus migrated Mouldings One to BigCommerce, designing a flexible platform capable of handling both standard and custom products. A custom BigCommerce application was built on a third-party server to manage complex pricing, shipping calculations, and dynamic product configurations in real-time. The app integrated with BigCommerce’s native options system, allowing the team to easily add and manage products without technical expertise.

The front-end experience was reimagined with a minimal, craftsmanship-focused design that highlighted precision and detail. Customers could now configure products visually, see real-time pricing, and purchase standard items directly online, while custom projects flowed through an organized quote system.

DigitlHaus streamlined workflows, reduced quote dependency, and created an intuitive admin interface for internal teams. The combination of backend flexibility and engaging front-end design transformed the sales process, enabling a modern, user-friendly eCommerce experience that accurately reflected Mouldings One’s expertise and quality.

The Results

The new platform unlocked a previously untapped revenue stream, allowing direct online purchases for the first time. Revenue increased by 50%, while the internal team gained operational control and efficiency. Standard products are now sold immediately online, and complex custom orders are handled seamlessly through the integrated quote system. Mouldings One’s digital presence now mirrors its exceptional craftsmanship, providing a scalable, modern platform to drive ongoing growth.

Revenue

+ 50%

Revenue

+ 50%

Revenue

+ 50%

Revenue

+ 50%

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