Wonderwall Studios

Conversions

+ 12%

AOV

+ 86%

Time on Site

+ 110%

Conversions

+ 12%

AOV

+ 86%

Time on Site

+ 110%

About

Wonderwall Studio offers over 6,000 pieces of artwork from 200+ artists, curating premium home collections and décor. Constrained by a outdated pre-built BigCommerce theme, the studio struggled to showcase it's catalog, guide customers and reflect it's professional art brand. DigitlHaus built a fully custom BigCommerce store with interactive browsing, visual storytelling and advanced discovery features, creating a gallery-like online experience that boosted engagement, conversions and average order value.

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Details

BigCommerce Store Design
BigCommerce Store Development
Search Engine Optimization
ADA Optimization

Current Platform

BigCommerce

Services

Design
Development
Strategy
SEO
ADA

Tech-Stack

Klaviyo
Yotpo
Gorgias
Affirm
Shogun

Customizations

Image Swatching Mega Menu
Free Scroll Carousels
Dynamic Artist Swatch Listing Page On Hover
Featured Artist Sort
Trade Program Flow
Category Toggle Carousel

The Problem

Wonderwall Studio’s pre-built BigCommerce theme failed to reflect the studio’s brand, and hindered customer engagement. The shopping experience was cumbersome, with overly complex navigation, excessive clicks and small product imagery that failed to showcase intricate artwork details. Customers struggled to explore the catalog of 6,000+ products and 200+ artists, often feeling overwhelmed and uncertain in their purchasing decisions.

The template also lacked essential features for visual storytelling, artist bios and interactive previews, preventing the studio from highlighting its top artists and distinctive pieces. Trade program participants and professional buyers faced inefficient pathways and pricing structures. Overall, the digital presence undermined customer confidence, engagement and conversion potential, limiting Wonderwall Studio’s growth in the competitive online art market.

Our Solution

DigitlHaus designed a custom BigCommerce store tailored to Wonderwall Studio’s artistic and operational needs. The redesign featured a sophisticated editorial and grid-style layout, dynamic image swatching, interactive artist bios and category toggle carousels, balancing creative expression with intuitive usability. Micro-interactions, scroll animations and hover effects brought the platform to life while prioritizing artwork visibility and ease of discovery.

The team implemented advanced browsing and discovery tools, including Featured/List A-Z toggle functionality and dynamic artist swatches, allowing customers to explore thousands of products efficiently. A custom trade program flow and rotating promo bars streamlined professional purchasing. Behind the scenes, the these updates improved inventory management, content flexibility and operational control.

The experience was fully responsive, ensuring mobile and desktop users enjoyed a seamless, gallery-like experience. Every design decision emphasized engagement, visual storytelling and conversion, aligning the online store with Wonderwall Studio’s premium brand identity.

The Results

The redesign delivered measurable business impact. Conversions increased by 12%, average order value soared 86%, and time spent on site grew 110%. Wonderwall Studio now provides a visually engaging, intuitive online experience that showcases its curated collections, supports both retail and trade buyers and positions the studio for continued growth in a competitive eCommerce landscape.

Conversions

+ 12%

AOV

+ 86%

Time on Site

+ 110%

Conversions

+ 12%

AOV

+ 86%

Time on Site

+ 110%

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