GelPro

Conversions

+ 35%

New Customers

+ 42%

Conversions

+ 35%

New Customers

+ 42%

About

GelPro is a premium floor mat and rug brand serving both B2B and D2C markets. The company faced limitations on NetSuite SuiteCommerce, which slowed updates, restricted integrations and created costly dependencies. Partnering with DigitlHaus, GelPro migrated to BigCommerce, building a flexible, scalable platform that empowers their internal teams, modernizes the customer experience and drives maximum growth.

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Details

BigCommerce Store Design
BigCommerce Store Development
Platform Migration
Netsuite Integration
Search Engine Optimization
Speed Optimization

Previous Platform

NetSuite

Current Platform

BigCommerce

Services

Design
Development
Migration
SEO
System Integration
Optimization

Integrations

NetSuite
Hairball.io
Celigo

Tech-Stack

Klaviyo
Bazaarvoice
Olark
Storemapper
Fast
Aftership

Customizations

Product Image Zoom
Size Display Variant
Image Hover View
Custom Badging
Request a Sample
Page Builder Widgets
Recently Viewed Widget
Color Swatch Filtering

The Problem

GelPro’s NetSuite SuiteCommerce site became a barrier to growth. Updates required developer intervention, delaying marketing campaigns and operational changes. The closed platform ecosystem limited integration with modern tools, making even basic analytics or feature updates expensive and slow.

Frontend limitations hindered the customer experience. Navigation was cumbersome, filtering options were minimal and key features such as faceted search and sample requests were unavailable or difficult to implement. Customers experienced friction while browsing and purchasing, which negatively impacted conversion rates and customer acquisition.

The cumulative effect of these issues created a high-stakes situation. GelPro risked falling behind competitors with modern, mobile-optimized storefronts. Internal teams lacked control over operations and campaigns, slowing responsiveness to trends and marketing opportunities. A platform migration was necessary to unlock flexibility, modern features and a streamlined, engaging customer experience.

Our Solution

DigitlHaus migrated GelPro from NetSuite SuiteCommerce to BigCommerce, redesigning both backend and frontend systems to prioritize operational efficiency and customer experience.

The team integrated the NetSuite ERP with BigCommerce using Hairball.io and Celigo, ensuring accurate product data, inventory, and order synchronization. Internal teams gained control over campaigns, content and product updates, reducing the need for developers. Modern tools such as Klaviyo, Bazaarvoice, and Olark were implemented, further enhancing capabilities.

The frontend was rebuilt to create a modern, intuitive shopping experience. Clean layouts, bold typography, and simplified navigation improved usability, while faceted search, swatches and a custom “Request a Sample” feature reduced friction. Custom hover images, image zoom and “recently viewed” widgets increased engagement and helped customers explore products confidently.

The combined improvements delivered both visual appeal and operational efficiency, allowing GelPro to manage campaigns rapidly, launch new features and scale for long-term growth while offering a polished, interactive shopping experience for customers.

The Results

Within the first year of launch, GelPro experienced a 35% increase in conversions and 42% growth in new customers. Internal teams now manage campaigns, product updates and content without developer support, while the BigCommerce platform allows seamless integration with modern tools. The migration enabled faster operations, an enhanced shopping experience and a scalable foundation to support future growth.

Conversions

+ 35%

New Customers

+ 42%

Conversions

+ 35%

New Customers

+ 42%

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