Warne Scope Mounts

Web Excellence Award

Organic Search

+ 32%

Bounce Rate

-13%

Transactions

+ 46%

Revenue

+ 50%

Organic Search

+ 32%

Bounce Rate

-13%

Transactions

+ 46%

Revenue

+ 50%

About

Warne Scope Mounts has been designing, manufacturing and selling high-quality American-made firearms accessories since 1947. With a global reputation for precision, performance and aesthetic appeal, Warne relies entirely on its eCommerce store to serve both their B2B and D2C customers. To support their growth, the company needed a scalable, modern and competitive online experience that showcases their products, educates their customers and streamlines purchasing.

Details

BigCommerce Store Design
BigCommerce Store Development
Platform Migration
Search Engine Optimization
ERP Integration

Previous Platform

Wordpress

Current Platform

BigCommerce

Services

Design
Development
Migration
SEO
System Integration

Integrations

Jitterbit ERP Integration

Tech-Stack

Klaviyo
Judge.me
360 Magic Zoom
Avalara
StoreMapper
Affirm
Elfsight
Lead Dyno
Partsfinder.app
Live Chat
Shipstation
Authorize.net

Customizations

Pre-Search Preview
Career Center Implementation
"Warne Pro" Wholesale Implementation
Video Player
Product Finder
Sliding Cart
360 View Product Photo
Related Post Feed

The Problem

Warne’s website was built on WordPress with WooCommerce, using a pre-built theme that lacked flexibility, scalability, and professional design appeal. The backend relied on over 28 plugins to achieve basic functionality, resulting in frequent technical issues, updates that broke features, and constant developer intervention. Integration with the company’s ERP system, DELMIAWorks, was impossible, limiting catalog and inventory management.

On the front end, the website offered a subpar user experience. Navigation was confusing, popular products were hidden, and promotional or educational content was difficult to feature. Fonts, color schemes, and branding were inconsistent, diminishing Warne’s professional image. Customers had difficulty understanding product types, features, and compatibility, negatively impacting conversions. Ultimately, WordPress and WooCommerce were too limited to meet Warne’s operational and growth goals.

From design, color usage, cleanliness, and flow, DigitlHaus did an amazing job on the redesign and development of our store. The new site looks and works great. It’s all outstanding!

Randy Parks, CEO at Warne

Our Solution

DigitlHaus Agency migrated Warne to BigCommerce, reducing plugin reliance by over 50% and enabling seamless integration with DELMIAWorks via Jitterbit. The team executed a comprehensive rebuild of the user experience, applying industry best practices for design, conversion optimization, and SEO.

On the homepage, the team highlighted Warne’s Made-in-USA proposition, added lifestyle photography, improved search functionality, and promoted key product lines. A custom promotional carousel and featured products section enabled dynamic content updates without developer support. Social engagement was emphasized with “Shooters on the Gram” and enhanced About Us visibility.

Category pages were redesigned to prioritize product visibility above the fold and integrated a parts-finder feature to streamline product discovery. Product pages were reconstructed into visually rich, brochure-style layouts that provide immediate access to descriptions, specifications, and recommended uses, eliminating friction in the buying process.

The redesign created a cohesive, professional, and visually appealing brand presence, improved accessibility for both desktop and mobile users, and simplified management of promotions and inventory.

The Results

Warne’s BigCommerce migration and redesign delivered remarkable performance gains: 50% increase in revenue, 46% increase in transactions, 26% improvement in eCommerce conversion rate, 32% increase in organic search traffic, and 13% improvement in bounce rate. The new platform provided a scalable, high-performing, and visually compelling online store that enhanced brand identity, improved user experience, and supported both B2B and D2C growth objectives.

Organic Search

+ 32%

Bounce Rate

-13%

Transactions

+ 46%

Revenue

+ 50%

Organic Search

+ 32%

Bounce Rate

-13%

Transactions

+ 46%

Revenue

+ 50%

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