Cooks Bellecour

Conversions

+ 34%

Page Load

+ 65%

Sessions

+ 143%

Conversions

+ 34%

Page Load

+ 65%

Sessions

+ 143%

About

Cooks Bellecour has been inspiring home cooks for decades with cooking classes, curated kitchenware and gourmet ingredients. Known for blending education with retail, the brand partnered with DigitlHaus Agency to modernize its outdated BigCommerce store, streamline content management and create a digital experience that matched the quality and vibrancy of its in-person offerings.

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Details

BigCommerce Store Design
BigCommerce Store Development
ADA Compliance
POS Integration
Search Engine Optimization

Current Platform

BigCommerce

Services

Design
Development
SEO
ADA
Strategy
System Integration

Integrations

Modern Retail
NCR Counterpoint

Tech-Stack

Mailchimp
Modern Retail
Powr.io
TaxJar

Customizations

Custom Menu Creator
Class Scheduler
Product Badges
Recipe Resource Center
Class Product Widgets
Drag/Drop CMS
Product Detail Hover

The Problem

Despite a strong reputation, Cooks Bellecour struggled with an outdated BigCommerce store that had not been updated since their initial launch. The obsolete theme lacked modern features, security and performance, creating a slow, cumbersome experience that frustrated customers and staff alike. Navigation was unintuitive, conversions were slipping and the design no longer reflected the brand’s premium, hands-on energy.

Content management was tedious and technically demanding. Recipes, classes and editorial storytelling were central to the brand, yet updates required technical expertise, limiting how frequently the team could publish new content or run campaigns. Manual processes slowed launches, introduced errors and reduced engagement, while missing platform features and slow page load times hindered both conversions and brand perception.

Operationally, integrations like NCR Counterpoint created bottlenecks, leaving product, order and inventory management prone to error. Marketing campaigns and seasonal promotions were difficult to execute efficiently and performance issues risked eroding Cooks’ competitive edge in a content-driven, visually rich marketplace.

Cooks needed a complete platform reset to unify content and commerce, empower the internal team and provide a fast, modern and engaging shopping experience that could scale with the brand’s growth.

We’ve already seen an increase in conversions, more usability and a decrease in bounce rate. We love the new look and feel of the site. We can now control and manage the content, which we couldn't do before, that has helped increase sale.

Marie Dwyer, Co-Owner at Cooks Bellecour

Our Solution

DigitlHaus led a full-scale migration to the latest version of BigCommerce, building a modern, scalable foundation for content and commerce. The backend was restructured to streamline operations, improve performance and enhance security, giving the Cooks team full control without technical expertise. Custom Page Builder widgets enabled drag-and-drop content updates, making it easy to launch new pages, refresh recipes and run campaigns independently.

Operational integrations, including NCR Counterpoint, were optimized to ensure accurate product, order and inventory data across all channels. Page load speeds improved, security risks were eliminated and the site became a reliable foundation for future growth.

The front-end experience was completely redesigned to reflect Cooks’ vibrant, hands-on brand. DigitlHaus implemented clean, minimal layouts emphasizing photography and video, creating a visually engaging, inspiring storefront. Content-driven navigation highlighted recipes, classes and curated products, while custom features such as dynamic mega menus, hover images, product badges and class scheduling tools simplified discovery and shopping.

This approach unified content and commerce, enabling seamless storytelling, easy exploration and intuitive purchasing. The redesign allowed Cooks to showcase its expertise, elevate engagement and maintain a polished, professional and differentiated digital presence across all devices.

The Results

Within months of launch, Cooks Bellecour saw measurable improvements across key metrics. Conversions increased by 34%, page load time improved by 65% and engaged sessions grew by 143%. The updated platform gave the team complete control over content and campaigns while delivering a fast, elegant and inspiring shopping experience, restoring the brand’s competitive edge and strengthening customer engagement across all digital touch points.

Conversions

+ 34%

Page Load

+ 65%

Sessions

+ 143%

Conversions

+ 34%

Page Load

+ 65%

Sessions

+ 143%

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