Frogg Toggs

Conversions

+ 194%

AOV

+ 35%

Orders

+ 200%

Conversions

+ 194%

AOV

+ 35%

Orders

+ 200%

About

Frogg Toggs is a trusted outdoor apparel brand known for waterproof, high-performance rain gear. Their NetSuite SuiteCommerce site had become difficult to manage and slow to adapt, limiting both marketing agility and customer experience. Frogg Toggs partnered with DigitlHaus Agency and migrated to Shopify Plus, building a scalable, high-performing storefront that improves their internal buying processes, enhances their shopping experience and supports their long-term growth.

Details

Shopify Store Design
Shopify Store Development
Platform Migration
Netsuite Integration
Conversion Rate Optimization

Previous Platform

Netsuite

Current Platform

Shopify

Services

Design
Development
Migration
ADA
SEO
System Integration
CRO

Integrations

Celigo
Netsuite

Tech-Stack

Klaviyo
Netsuite
Bazaarvoice
Swym
Affirm
Storemapper
Gorgias
Rewind
Aftership

Customizations

Dynamic Badging
Grid/List View
Color Swatch Hover
Size Chart Selector
Warranty Add-On Prompt
Video Player
Content Widgets

The Problem

Frogg Toggs’ digital storefront, built on NetSuite SuiteCommerce, had become rigid and outdated. The platform’s ERP-first structure limited both frontend flexibility and backend control, forcing the team to rely heavily on developers for even minor updates. Launching landing pages, updating campaigns, or refreshing merchandising required technical support, slowing responsiveness to seasonal trends and customer demand.

Content management and promotional efforts were cumbersome, and the site lacked modern functionality to showcase the brand’s extensive product catalog effectively. Video, photography, and lifestyle content could not be leveraged fully, resulting in a user experience that lagged behind competitors. Integration with the brand’s ERP system and other tools was unreliable, creating manual workflows prone to errors and inefficiency.

These technical constraints translated into financial consequences: slower campaigns, lower conversions, and frustrated customers. Frogg Toggs needed a platform that combined design flexibility, operational control, and modern eCommerce functionality. Incremental fixes were insufficient; a full migration and rebuild were required to modernize the storefront, empower internal teams, and support growth.

DigitlHaus was the most organized agency we have worked with. They were very communicative and were experts in what they said they could do. We've had a quick and easy transition from SuiteCommerce. Feedback from customers has been extremely positive.

Melanie Fowler, Marketing Manager at Frogg Toggs

Our Solution

DigitlHaus migrated Frogg Toggs to Shopify Plus, rebuilding the site to combine simplicity, scalability, and operational efficiency. The new design was clean, bold, and user-focused, emphasizing product storytelling through high-quality photography and video, clear typography, and intuitive navigation. Every design element supported legibility, brand consistency, and a premium yet accessible shopping experience.

Operationally, the platform was rebuilt for internal control. Frogg Toggs’ team can now create landing pages, launch campaigns, and manage products without developer support. Custom widgets, drag-and-drop sections, and flexible templates streamlined workflows, while integrations with NetSuite ERP, Klaviyo, Bazaarvoice, Gorgias, and Affirm ensured synchronized inventory, orders, and customer data across the ecosystem.

Custom functionalities—product badges, hover-swaps, video integration, size charts, and warranty prompts—enhanced shopping confidence and reduced friction. The Insights Outdoor brand was merged into FroggToggs.com, creating a unified storefront. Performance optimizations improved load times and reliability, while the scalable architecture supported future expansion.

DigitlHaus delivered a modern, fully integrated eCommerce platform that empowers Frogg Toggs to manage content, campaigns, and merchandising independently, while providing customers with a frictionless, visually engaging shopping experience.

The Results

Since launch, Frogg Toggs’ Shopify Plus site has nearly doubled revenue, increased conversions, and reduced bounce rates. Customers praise the site’s speed, simplicity, and visual appeal. Internal teams now manage updates, campaigns, and new product launches without developer support, while integrations with NetSuite ERP and marketing tools streamline operations. The redesign created a unified, scalable platform that reflects the brand’s reliability and high-performance ethos, supporting long-term growth and customer engagement.

Conversions

+ 194%

AOV

+ 35%

Orders

+ 200%

Conversions

+ 194%

AOV

+ 35%

Orders

+ 200%

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