Evie Lou

Revenue

+ 650%

Conversions

+ 82%

Bounce Rate

–30%

Revenue

+ 650%

Conversions

+ 82%

Bounce Rate

–30%

About

Evie Lou is a fashion-forward brand known for curated apparel and timeless design, connecting deeply with it's style-savvy audience. Their current Shopify store had become outdated and difficult to manage, prompting Evie Lou to work with DigitlHaus to rebuild a scalable, modern storefront that matched the brand’s vision and empowered the team to manage content independently and efficiently.

Details

Shopify Store Design
Shopify Store Development
POS Integration
Search Engine Optimization
Conversion Rate Optimization

Current Platform

Shopify

Services

Design
Development
SEO
CRO
System Integration
ADA

Integrations

Lightspeed

Tech-Stack

Klaviyo
Judge.me
ShipStation
Rewind
Swym

Customizations

Dynamic Breadcrumbs
Product Badging
Video Player
Clearance/Final Sale Logic
Designer Listing/Search

The Problem

Evie Lou’s existing Shopify store, built by a previous agency, was heavily customized and nearly impossible to maintain internally. Even minor updates—like changing collection layouts, adding promotional content, or testing homepage imagery—required developer intervention, creating high costs, delays, and operational frustration. While the site initially drove conversions, its outdated design, infrequent updates, and inflexible structure caused product imagery and content to stagnate. Over time, customers began disengaging, reflecting declining conversions, revenue, and overall brand relevance.

The lack of control limited the team’s ability to execute marketing campaigns, launch seasonal collections, and adapt quickly to fashion trends. Competitors with more agile, modern storefronts began pulling ahead, while Evie Lou’s store failed to represent the brand’s editorial aesthetic. Critical functionality was missing or underutilized, including video integration, product filtering, and seamless POS connectivity. Operational inefficiencies compounded these issues, creating bottlenecks that slowed content deployment, inventory updates, and campaign launches. The combination of technical constraints, a poor user experience, and limited internal control threatened the brand’s competitiveness, growth, and customer engagement. Evie Lou needed a complete rebuild: a Shopify storefront that empowered internal teams, aligned with the brand’s aesthetic, and delivered measurable business impact.

Our Solution

DigitlHaus approached Evie Lou’s rebuild as both a creative and operational transformation. The team designed a modern, magazine-style storefront leveraging existing lifestyle photography and video, creating an editorial experience that highlighted products while maintaining simplicity and ease of navigation. Every page was intentionally structured to inspire browsing, showcase collections, and convert shoppers.

On the backend, DigitlHaus rebuilt the Shopify architecture to restore internal control. Drag-and-drop sections, flexible page templates, and intuitive content controls allowed the Evie Lou team to update imagery, launch promotions, and manage seasonal collections independently, eliminating reliance on developers. Custom product card badging, video integration on product pages, designer listings, breadcrumbs, and enhanced search improved usability and supported purchase decisions.

Operational improvements included full Lightspeed POS integration for accurate, real-time inventory, and technical optimizations such as ADA compliance, performance enhancements, and a scalable infrastructure designed for growth. The design framework balanced creative freedom with structure, ensuring every update remained cohesive, on-brand, and visually engaging.

DigitlHaus delivered a complete Shopify rebuild that blended editorial storytelling with commerce functionality, empowering Evie Lou to manage content autonomously, adapt quickly to trends, and maintain a polished, high-performing digital storefront that could scale with the brand’s growth ambitions.

The Results

The transformation unlocked immediate and measurable growth for Evie Lou. Revenue increased by 650%, conversions improved by 82%, and bounce rate dropped 30%. The new Shopify store empowered the team to manage content and campaigns independently, refresh seasonal collections with ease, and maintain a modern, editorial aesthetic that keeps shoppers engaged while supporting long-term growth.

Revenue

+ 650%

Conversions

+ 82%

Bounce Rate

–30%

Revenue

+ 650%

Conversions

+ 82%

Bounce Rate

–30%

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