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DigitlHaus transformed Hourglass Angel’s digital experience. They are an award-winning, full-service BigCommerce Enterprise agency. They transform ambitious mid-market to enterprise, B2B and B2C brands with their trendsetting design, robust development, and strategic marketing.
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The Brand
Hourglass Angel is dedicated to helping women live every day looking and feeling their best. To accomplish that objective, the company empowers women to be confident, sexy, and poised with carefully curated shapewear that enhances their natural beauty.
Even though Hourglass Angel didn’t have a website development team, the company managed to build and maintain its eCommerce store on the Magento platform. Without such a team, it was challenging for Hourglass Angel to update and manage the store.
Over time, the eCommerce store became somewhat of a liability. Many of the expensive, subscription-based third-party apps and plugins the company used for functionalities like search, email, CRM, payment, and accounting were outdated and costly to maintain.
Hourglass Angel was also struggling with front-end user experience challenges. Even though the company had updated its overall branding, it wasn’t reflected in the store, leaving it dated and stale. Essentially, the store didn’t effectively communicate the brand’s benefits and key features of the products in a way that would allow Hourglass Angel to compete with other players in the market.
In the waist training industry, reviews are critical as they are the first thing shoppers will look for when comparing their options. And even though the store received a tremendous amount of traffic from social media channels, primarily Facebook and Instagram, there was a disappointing lack of user engagement.
Making matters worse, the Magento platform was undergoing a major update that required Hourglass Angel to migrate to version two of Magento. Instead of blindly updating, the Hourglass Angel team decided to evaluate the option of migrating to a new, more stable, and more modernized platform that would help the company grow and scale its eCommerce business.
Intending to alleviate a long list of pain points, the Hourglass Angel team closely examined the option of migrating to Shopify Plus or BigCommerce Enterprise. For assistance with making the ultimate decision and implementing the actual migration, the Hourglass Angel team turned to DigitlHaus.
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What We Did
Being a full-service eCommerce agency, the team at DigitlHaus is dedicated to delivering aesthetically pleasing design solutions for B2B and D2C brands. As an Elite BigCommerce agency partner, DigitlHaus empowers brands to reach their maximum growth potential by creating and implementing eCommerce solutions that are designed to be future-proof, thereby saving time and money, boosting product sales, and attracting new customers.
To begin the engagement, the DigitlHaus team assisted the Hourglass Angel team with deciding where to migrate the eCommerce store. BigCommerce was selected. As soon as that decision was made, the DigitlHaus team began migrating the store to BigCommerce and reworking the user experience according to a nine-point methodology that considered every element of the website’s design and construction. The objective was to implement the best shopping experience to attract new customers while increasing overall sales.
The DigitlHaus team designed and developed a modern and engaging shopping experience. So that the Hourglass Angel team could have more control over their website, the DigitlHaus team built pagebuilder templates that can be easily reused whenever necessary.
Also, the DigitlHaus team either replaced or minimized the number of technologies used to support the store. For instance, the switch to BigCommerce resulted in a monthly savings of $1,800 because the platform features native search filtering and suggested search capabilities that significantly improve browsing and product search. Additionally, the DigitlHaus team set up global returns processing using iParcel, which resulted in nearly $1,000 in monthly savings.
The DigitlHaus team redesign emphasized top products throughout the home page and global navigation for easier visibility. Also, the team upgraded the store with Klaviyo for email marketing management, helping Hourglass Angel streamline communication with shoppers.
While some technologies were updated to save on the total cost of ownership, other technologies stayed the same. However, Hourglass Angel could navigate to more accessible and affordable usage of those remaining technologies because they integrated so well with BigCommerce.
To improve the all-important user engagement, the DigitlHaus team implemented Yotpo to support eCommerce retention marketing. The goal was to increase user engagement, the number of reviews, and the creation of user-generated content. By helping shoppers see how women across the globe were wearing Hourglass Angel’s shapewear, the use of Yotpo supported the creation of a community around the Hourglass Angel brand.
Services Performed: Custom Development, UX/UI/CX Design, Content Strategy, Search Engine Optimization, Conversion Rate Optimization, Data Migration, ERP Integration
Tech Stack Used: BigCommerce, Yotpo, Klaviyo, Afterpay
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The Results
Leveraging best practices regarding back-end operations and front-end user experience, the team at DigitlHaus implemented strategies that resulted in the following year-over-year improvements.
Results: 20% Decrease in Cost of Ownership, 30% Increase in Site Speed, 598% Increase in Conversions
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Awards & Recognition
In 2019 DigitlHaus was awarded Yotpo's Best BigCommerce Agency for their work done on the Hourglass Angel brand. Read more here.
